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| Elizabeth Arden Perfumes |
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Information On Elizabeth Arden
Elizabeth Arden (December 31, 1878 - October 18, 1966) was a Canadian businesswoman who built a cosmetics empire in the United States.
Elizabeth Arden was born Florence Nightingale Graham in Woodbridge, Ontario, where she lived until she was twenty-four years old. Joining her elder brother in New York City, Elizabeth Arden for a short time worked as a bookkeeper for the E.R. Squibb Pharmaceuticals Company. While working there, Elizabeth Arden spent hours in their lab, learning about skincare. Elizabeth Arden then was employed by Eleanor Adair, an early beauty culturist, as a "treatment girl." In 1909, Elizabeth Arden formed a partnership with Elizabeth Hubbard, another culturist. When the partnership dissolved, Elizabeth Arden kept the business name "Elizabeth Arden" from her former partner and from Tennyson's poem "Enoch Arden."
In 1912, Elizabeth Arden traveled to France to learn beauty and facial massage procedures used in the Paris beauty salons. Elizabeth Arden returned with a collection of rouges and tinted powders she had produced. In an era when it was only acceptable for stage performers to wear makeup, Elizabeth Arden introduced modern eye makeup to North America. Elizabeth Arden also introduced the concept of the "makeover" in her salons.
During World War II, Elizabeth Arden accepted the changing needs of the American woman entering the work world. Elizabeth Arden showed women how to apply makeup and dress suitably for careers outside the home. She created a lipstick called Montezuma Red, for the women in the armed forces that would match the red on their uniforms.
Elizabeth Arden died in New York City in 1966 and was interred in the Sleepy Hollow Cemetery in Sleepy Hollow, New York under the name Elizabeth N. Graham.
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