Information On Ghost

Tanya Sarne is the director and business brain behind Ghost and after traveling all the way through the United States, South America and Europe she started a business, importing Peruvian Alpaca knits. Fresh from this success, she introduced two Scandinavian labels to the UK both of which became massively successful. These were "In Wear" and "Laize Adzer. Tanya launched her own sportswear label in 1978, "Miz" and was the first UK clothing label to support sportswear. The conception of Ghost in 1984 was an break through to channel her creative energies into a new collection, designed by women for women. "These are real clothes for real women". Ghost's signature flowing silhouette replaced the strict tailoring of the past decade. In June 1997, Ghost opened the doors of its first major retail store on Ledbury Road, London W11.

Ghost is created by women for women. An specially feminine label, Ghost pioneered the gentle feel of the nineties and the current woman's need for function and form with compassion to the female silhouette. I appreciate womens bodies, says Ghost's driving force, Tanya Sarne, the fact that there are no hard lines. I appreciate the importance of how fabrics feel against the skin. Tanya accepts as true that every woman has her own beauty. My aim is to give women confidence in their femininity.