Information On Hugo Boss

Hugo Boss established his company in Metzingen, Germany, in 1923, no more than a few years after the ending of World War I, while most of the country was in a state of economic damage.
Boss died in 1948, and the company Hugo Boss then got weaker in relative obscurity until the 1950s, when in 1953 Hugo Boss released its original suit design for menswear. In 1993, 70 years after its beginning, Hugo Boss launched its first fragrance, and created a division which has since grown to be an important part of the company.

In 1999 Boss In Motion for men was launched described as active and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand. Hugo is a completely sporty brand selling items designed for sport or a sporty look.

The company's products, divided over three brands, are available throughout the world in 102 countries and more than 5,000 retail outlets. These brands are Boss, Hugo, and since 2004, Baldessarini. The latter, Baldessarini GmbH, is a more independent business unit which focuses more on a prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but will cease operation after Spring/Summer 2007 has been sent to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection outselling Baldessarini.

The company is presently a subsidiary held by Italian material manufacturer Marzotto S.p.A. under a new fashion company Valentino Fashion Group with 50.9% held in the Boss Group.
All fragrance brands (Hugo, Hugo Boss and Baldessarini) are owned by Procter & Gamble.