Information On Joop

Wolfgang Joop is one of Germany's most well known fashion designers and one with a unique signature. Wolfgang Joop’s last name Joop is a Dutch first name and he started using JOOP to employ it as his trademark back in 1979. Instead of using his first name Wolfgang Joop simply added an exclamation point which has come to stand for innovation and creative energy. The brand Joop that now bears his name comprises a universe of products for men, women and children. Today JOOP stands for a modern approach, eroticism and stimulating style stemming from a wealth of ideas of its charismatic greater Wolfgang Joop .

Joop was born in Potsdam Germany on November 18 1944 close to the grounds of Sanssouci Palace. Joop began his fashion career when Joop and his former wife Karin entered a fashion competition in 1970 and managed to win the top three prizes. Previous to that Joop studied advertising psychology and art education. Joop worked as a freelance artist and held a professorship at the University of Fine Arts in Berlin.

JOOP is a exclusively licensed company. The first JOOP perfume as well as the first JOOP men's and women's collection begin in 1987. In 1988 JOOP jeans made its market debut. Over the following years the product line was consistently enlarged and the JOOP brand expanded with eyewear, shoes, accessories, leatherwear, body-and knitwear, both for men and women. The JOOP fashion world was at long last rounded off with the introduction of the licenses for hoisery, kids, time, socks and jewelry. The JOOP presented its first home collection, JOOP living at the 1999 Franfurter Herbstmesse. Today all partners collaborate closely with the designer Wolfgang Joop in order to ensure the consistent look and high quality for which JOOP products are known. The JOOP design studio as well as the management are located in Hamburg, Germany.

Wolfgang Joop is constantly in touch with international artists and photographers. His exchange and involvement with the latter, his curious outlook and the changing spirit of time are his sources of inspiration. JOOP advertising campaigns reflect a unique and innovative signature.