Information On Lacoste

Jean René Lacoste (1904–1996) was renowned for his considerable achievements in two very diverse arenas. Not only was Lacoste once ranked the world's top tennis player, but Lacoste designed a novel new tennis shirt that became the cornerstone of a world famous fashion empire as we know today as Lacoste. Lacoste is remembered today mostly for the reptilian logo on his ubiquitous sportswear. Fashion historians believe the crocodile emblem was the first instance of a designer logo to appear on a garment.

In 1933 Rene Lacoste and Andre Gillier the owner and the President of the biggest French knitwear manufacturing firm of that time set up a business to produce the logo embroidered shirt. Lacoste had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf, and sailing which can be seen in the first catalogue published in 1933.

To the best of our knowledge, this was the first time that a brand name appeared on the outside of an article of clothing – an idea which has since become tremendously successful.
This shirt revolutionized men's sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called ‘Jersey petit pique.’ It continues to offer the same quality, comfort and solidity on which it built its name and which constitutes its uniqueness.

Lacoste is a brand born of passion and enthusiasm out of the determination to win and friendship. Lacoste A tennis champ who was René Lacoste, a white polo, a crocodile, and the story embarks on. A story of victories, cups, and trophies. A first in 1984 : A brand which is neither that of a fashion designer neither of a perfumer. Lacoste launches a perfume Lacoste Pour Homme which is an elegant, fresh, green and tonic eau de toilette for all sportsmen with a winning approach. A classic and natural fragrance with an aromatic fern accord which provides a real breath of fresh air. The family grows and several perfumes see the day all bearing the Lacoste trademarks of sport, youth, and energy. In 1996 Lacoste perfumes launches a men's eau de toilette called Booster. Soaring, stimulating, different. it is a fragrance for adventurers, optimists, a genuine physical and psychological stimulant. Citrus, flowery, woody, Booster provides that daily extra for the man who tackles life with a sporting spirit. Finally a fragrance for children from 8 to 12 years of age who wish to perfume themselves like grown-ups. Junior by Lacoste is an eau de toilette for young crocodiles which sees the day in 1998. Citrus, light and fruity, it is in the image of its joyful and vivacious young public.